Faculty of Commerce and Administration

B.TECH: PUBLIC RELATIONS MANAGEMENT

Offering Place    :   Zamukulungisa Site  

Offering Type    :    Evening 

  

Purpose Statement  

Public Relations provides a service for the organisation by helping to give the public and the media a better and more complete understanding of the company.     

This qualification is intended to develop the skills and knowledge required by a person who wishes to pursue a career in management in a Public Relations Department. The function of such a person is to manage those tasks and activities that would lead to effective service delivery in a Public Relations office, Section or Department.       

  

Entry Requirements  

The possession of a National Diploma in Public Relations Management (or equivalent, including articulated qualifications, i.e. qualifications in Communication), in addition to a screening interview, shall serve as the general admission requirement to the Bachelor of Technology: Public Relations Management programme offered by the Department.                 

Exit Level Outcomes  

Holders of a B Tech Public Relations Management will be able to:              

1.        Manage corporate identity and image.                 

2.        Undertake communications research.                

  • Manage community relations and corporate investment and responsibility.
  • Undertake public relations planning.
  • Manage public relations tasks and projects.
  • Communicate within the public relations environment.
  • Apply integrated communication.

Career Opportunities  

Public Relations Manager, Communications Manager.  

Recognition of Prior Learning   

Prior learning shall be recognised, subject to the requirements of each programme and as per WSU’s Recognition of Prior Learning Policy. (RPL)      

Duration  

Bachelor of Technology: one year full-time, or two years part-time.  

Subject Categorisation for B-Tech in Public Relations Management (MT5043) (S/Y = Semester/Year; F/C Fundamental/Core credits)  

SUBJECT

SUBJECT CODE     

SUBJECT CREDIT

 

S/Y

                     

F/C           

Public Relations IV                  

PUBR4M0 

20 

C                

Communication Sciences IV                  

COMS4M0 

20 

C                

Media Studies III 

MSTUSM0 

20 

C                

Management Practice IV     

MANP4M0 

20 

C                

Research Methodology        

REMTIM0 

20 

Research Paper  

REMP2M0 

20 

Total Credits       

 

120 

 

                     

 

Articulation  

The programme articulates with qualifications in Communication, Media Studies and Public Relations.              

Exit Points  

A Bachelor of Technology degree will be awarded after having completed the programme with a minimum of 120 credits. A total of 5 instructional offerings are required to complete the degree.                   

Completion  

All courses and modules must be completed.