Advance Diploma: Public Relations

The Public Relations programmes strive to improve the written, spoken and non- verbal communication skills of

its students. Emphasis is placed on clear thinking in achieving a clear, concise and clear style of communication.

This is essential if students are to enter the workplace with confidence to communicate effectively with

customers, employees and employers. The programmes are consonant with the requirements of the South

African Qualification Authority (SAQA), Council for Higher Education (CHE) and the Higher Education Quality

Committee (HEQC). These programmes are designed to be relevant to the socio-economic needs of the region

and country in general.

Qualification                  Duration        Delivery Site

ND: Public Relations:

Extended Programme      4 Years           Chiselhurst

ND: Public Relations        3 Years           Chiselhurst

B.Tech: Public Relations   1 year            Chiselhurst

What can a diplomate do in this career?

This qualification is intended to develop the skills and knowledge required by a person who wishes to pursue a

career as a Public Relations/ Communication Practitioner, Assistant Manager or a Private Consultant in the Public

Relations Department and practice as a Public Relations Practitioner. Diplomates can work in the following areas

in Public Relations.

  • Public Sector
  • Private Sector
  • Public Relations Agencies
  • Non-Governmental Organisations

 Who will employ a diplomate?

Public sector – national, provincial and provincial governments. Private sector - both national and multi-national

organisations, Public Relations Agencies, non-governmental organisations, parastatals, research organisations,

tertiary education institutions.

Purpose of the Qualification

Public Relations provides a service for the organization by helping to give the public and the media a better and

more complete understanding of the company. The main goal of a Public Relations programme is to enhance the

reputation of the organisation both internally and externally. Public Relations gives an organisation or an

individual exposure to their audiences. The function of such a person is to manage those tasks and activities that

would lead to effective service delivery in a Public Relations office, section or department.

Admission Rules & Applications for Recognition of Credits

For Admission Rules see the section on Admission Requirements above. In addition the Department will consider

courses done at other Tertiary Institutions for exemption, in accordance with the Rules and Regulations of the

University subject to the following criteria.