Advanced Diploma: Public Relations

Entrepreneurship & Professional Development of Students

Students have the opportunity to work in the Sub-Department’s Public Relations Agency.

Career Opportunities 

This qualification is intended to develop the skills and knowledge required by a person who wishes to pursue a career as a Public Relations/ Communication Practitioner, Assistant Manager or a Private Consultant in the Public Relations Department and practise as a Public Relations Practitioner. Graduates can work in the following areas in Public Relations.

  • Public Sector
  • Private Sector
  • Public Relations Agencies
  • Non-Governmental Organisations

Prospective Employers 

Public sector – national, provincial and provincial governments. Private sector - both national and multi-national organisations, Public Relations Agencies, non-governmental organisations, parastatals, research organisations, tertiary education institution.

Purpose of the Qualification

Public Relations provides a service for the organisation by helping to give the public and the media a better and more complete understanding of the company.

The main goal of a Public Relations programme is to enhance the reputation of the organisation both internally and externally.

Public Relations gives an organisation or an individual exposure to their audiences.

The function of such a person is to manage those tasks and activities that would lead to effective service delivery in a Public Relations office, section or department.

Exit Level Outcomes of the Programme

The programmes exit level outcomes are aimed at providing graduates with the following attributes, skills and competencies:

  • Ability to communicate within the Public Relations environment.
  • Be able to manage individual and organisational activities.
  • Manage Public Relations tasks and projects.
  • Apply integrated communication.

 Critical Cross-Field Outcomes

  • Identifying and solving problems in which responses display that responsible decisions using critical and creative thinking have been made.
  • Working with others effectively as a member of a team, group, organisation and community.
  • Organising and managing oneself and one's activities responsibly and effectively.
  • Collecting, organising, analysing and critically evaluating information.
  • Communicating effectively using visual, mathematical and/ or language skills in the modes of written or oral communication.
  • Using science and technology effectively and critically, showing responsibility towards the environment and the health of others.
  • Demonstrating an understanding of the world as a set of related systems by recognising that problem-solving contexts do not exist in isolation.
  • Contributing to the full personal development of each learner and the social and economic development of the society at large.

Curriculum and Other Details

For these and other details, download a copy of the 2021 Buffalo City Faculty of Business Sciences prospectus.