Faculty of Business Sciences
Advance Diploma: Public Relations
The Public Relations programmes strive to improve the written, spoken and non- verbal communication skills of
its students. Emphasis is placed on clear thinking in achieving a clear, concise and clear style of communication.
This is essential if students are to enter the workplace with confidence to communicate effectively with
customers, employees and employers. The programmes are consonant with the requirements of the South
African Qualification Authority (SAQA), Council for Higher Education (CHE) and the Higher Education Quality
Committee (HEQC). These programmes are designed to be relevant to the socio-economic needs of the region
and country in general.
Qualification Duration Delivery Site
ND: Public Relations:
Extended Programme 4 Years Chiselhurst
ND: Public Relations 3 Years Chiselhurst
B.Tech: Public Relations 1 year Chiselhurst
What can a diplomate do in this career?
This qualification is intended to develop the skills and knowledge required by a person who wishes to pursue a
career as a Public Relations/ Communication Practitioner, Assistant Manager or a Private Consultant in the Public
Relations Department and practice as a Public Relations Practitioner. Diplomates can work in the following areas
in Public Relations.
- Public Sector
- Private Sector
- Public Relations Agencies
- Non-Governmental Organisations
Who will employ a diplomate?
Public sector – national, provincial and provincial governments. Private sector - both national and multi-national
organisations, Public Relations Agencies, non-governmental organisations, parastatals, research organisations,
tertiary education institutions.
Purpose of the Qualification
Public Relations provides a service for the organization by helping to give the public and the media a better and
more complete understanding of the company. The main goal of a Public Relations programme is to enhance the
reputation of the organisation both internally and externally. Public Relations gives an organisation or an
individual exposure to their audiences. The function of such a person is to manage those tasks and activities that
would lead to effective service delivery in a Public Relations office, section or department.
Admission Rules & Applications for Recognition of Credits
For Admission Rules see the section on Admission Requirements above. In addition the Department will consider
courses done at other Tertiary Institutions for exemption, in accordance with the Rules and Regulations of the
University subject to the following criteria.